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Automated Invention Advertising
SolutionWerx offers the Automated Invention Advertising (AIA) module as an extension of its Invention Disclosure Electronic Application System (IDEASTM). AIA assists the commercialization manager in creating marketing material to advertise your licensable technologies. Following Department of Energy mandates, all government laboratories are required to ensure its technology is available to everyone, a mandate often referred to as “fairness of opportunity.” There is no better way to advertise available technologies than via the Web. With AIA, the problem of duplicating data entry is eliminated as invention information from IDEASTM is automatically copied into the new invention advertising module; that module becomes the basis for the commercialization manager to create marketing material for the invention. The invention information can be expanded by including rich text, hyperlinks, searchable keywords, and other desirable marketing information. In addition, inventions can be advertised by portfolio and can be grouped and sorted by category. Once the invention has been through a customizable review and approval process, it is automatically published to a publicly searchable Website, or RSS feed without any need for IT intervention. The entire process, which could take several weeks to months when manual and paper-based, is accomplished in a matter of hours from disclosure of the invention to advertising publicly. Fast Facts: - AIA has tools to search the database of invention disclosures in a number of ways, including full-text searching.
- Once an invention disclosure has been approved in IDEASTM, it is immediately accessible in AIA.
- AIA has a sophisticated customizable work-flow where review and approvals notifications, reminders, assignments, etc. are all managed via email.
- The Commercialization Manager can edit the abstract, applications, advantages and commercialization strategy using an embedded editor to prepare the IDEASTM for publication to the laboratory’s or university’s public licensable technologies website.
- With a push of a button, the IDEASTM are then automatically transferred to laboratory’s or university’s public licensable technologies website.
Clients using IDEASTM SolutionWerx has been responsible for the automation of intellectual property (IP) management functions within seven of the United States National Laboratories. Both Oak Ridge (ORNL) and Los Alamos (LANL) National laboratories have used IDEASTM and the AIA modules since mid-2005. At LANL, AIA has produced the following results: - An increase in the number of fairness of opportunity advertisements
- From August, 2004 to August, 2005 there were 499 fairness of opportunity records (approximately 400 of which were backlogged)
- 426 of these were approved and published to the public website
- A dramatic decrease in the time it takes to get the technologies advertised on the laboratory’s public website
- Average process time was 68 days overall, with 24 days in the 3rd and 4th quarter
- A significant marketing presence for the laboratory
- An increase in traffic on the licensable technologies web site
- 500% increase in external hits in one quarter
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